Dapper Dan was founded in Sheffield, England in 2011; born of frustration with the less than adequate products available to gentlemen to fulfil their styling needs. In 2012, Dapper Dan Matt Paste was launched and quickly became the most versatile matt styler we had ever experienced. In 2014 Deluxe Pomade and a Matt Clay to the range and WhatHeWants is first to carry the shaving range as well